Building my creative space and engaging in influencer marketing
influencer content, social media presence
Creating my own creative space has always been essential. Since competing in MasterChef (Konyhafőnök) Hungary in 2021, I've had the opportunity to showcase what I've learned from nearly a decade in Michelin-starred kitchens.
I'm constantly expanding my online portfolio, including my YouTube channel and social media networks, which provide huge opportunities for influencer marketing.
The Hungarian dairy producer MIZO expressed interest, leading to a collaboration. With my production team, we developed a series format called "What to Cook," which focuses on sustainable cooking. The series is straightforward, emphasizing the use of seasonal ingredients and the importance of selecting the highest quality produce from the market. I created three seasonal recipes for this mini-series.
We optimized the content for various platforms, including Instagram, TikTok, YouTube, and Facebook, enabling us to reach a wide audience. The results were remarkable, with one video reaching 200K views on Instagram.
