Food Reporter app & on-demand

concept creation, art direction

As an art director I created a concept of the new on-demand system of Food Reporter. It's a huge step in the life of any video platform when it reaches the point where it can move its premium content to its own app and player.

Working closely with my graphic designer, Marci Borbas we created a concept focusing on the user experience, then building up all the pages with unique layouts. Inventing the app's concept and designing its layouts were our tasks, and then an external company developed it based on our guidelines.