art direction, filmmaking, photography, social media
Food Reporter builds community through video content and events focusing on the high-end gastronomic segment in the Netherlands.
I created Michelin starred chef portraits (50+ one starred chefs, 20+ two starred, 10+ three starred chefs), filming Michelin galas and events, interviewing 13 out of 50 best chefs of the world by S. Pellegrino. As an art director, I alsodeveloped visual identity and social media formats.
In 2021, together with my graphic design partner Marci Borbas, harom.studio, we redesign the channel’s identity because FoodReporter dreamed of a video-on-demand system like Netflix running on TV and Apps. With a radical use of colours and forms, we wanted to create a contemporary style and feel that will feature primarily on social media.